Samantha Murdy
Papers
2
Total Citations
76
H-Index
2
About
Dr. Samantha Murdy is a leading scholar in the emerging field of human-robot interaction within the service industry. Her research focuses on understanding the psychological and social factors that shape how customers perceive and engage with robotic service agents. Dr. Murdy’s most influential work, “The role of robots in the service industry: Factors affecting human-robot interactions” (2024), has garnered 73 citations, establishing a foundational framework for studying trust, acceptance, and relational dynamics between humans and automated systems. In her more recent study, “Robo-tipping with a purpose: The role of perceived fairness, altruistic motives, and perception of the organization” (2025), she explores the novel phenomenon of tipping robots, revealing how customers’ perceptions of fairness and organizational altruism influence their willingness to engage in this behavior. This work highlights the intersection of service ethics, consumer psychology, and technology adoption. Dr. Murdy’s contributions are vital for businesses and designers seeking to create more intuitive, ethical, and human-centered robotic services. Her research continues to shape how we understand the future of automated hospitality and customer experience.
Research Focus
Key Achievements
Top Papers
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