Rupa Khanna Malhotra

Papers

Total Citations

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About

Rupa Khanna Malhotra is a leading voice in the emerging field of intelligent automation, with a focused research portfolio that bridges robotic process automation (RPA), artificial intelligence (AI), and technology-driven business transformation. Her work critically examines how these technologies are reshaping core business functions and consumer markets. Her most cited paper, “RPA in Finance & Accounting and Future Scope” (2023, 36 citations), provides a foundational study on the end-to-end implementation of RPA within accounting, contributing vital knowledge on how automation can revolutionize traditional financial operations. Complementing this, her research on “The Role and Impact of Artificial Intelligence on Retail Business” (2023, 27 citations) explores how AI systems are enhancing product and service intelligence, while “Technology Bridging in Entrepreneurs and Consumers in Product Development” (2023, 23 citations) investigates the pivotal role of AI and machine learning in modern product creation. Collectively, her work demonstrates a keen understanding of how technology acts as a bridge—between automation and human expertise, and between entrepreneurs and consumers—making her a significant contributor to the discourse on digital transformation in business.