Ronan Querrec

Université de Bretagne Occidentale, Centre National de la Recherche Scientifique

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About

Ronan Querrec is a leading researcher at the intersection of Virtual Reality (VR), Augmented Reality (AR), and industrial knowledge transfer. His work focuses on bridging the gap between cutting-edge laboratory research and real-world business applications, particularly in the design of compelling immersive experiences. Querrec’s most influential paper, “How to design compelling Virtual Reality or Augmented Reality experience?” (2015), has garnered 18 citations, establishing foundational principles for creating effective VR/AR systems. In this work, he addresses the critical challenge of translating academic findings into practical, user-centered designs that meet industry needs. His earlier study, “An industrial approach to design compelling VR and AR experience” (2013), further explores this theme, emphasizing the convergence of VR, AR, and robotics technologies. Querrec’s major contribution lies in developing methodologies that help research laboratories overcome the “lack of” structured approaches when commercializing immersive technologies. By focusing on the design process itself, he has provided a roadmap for practitioners seeking to create engaging, impactful experiences. His work is essential reading for students and researchers interested in the applied side of VR/AR, demonstrating how theoretical insights can drive innovation in consumer electronics and robotics.