Rohail Ashraf

Papers

Total Citations

H-Index

About

Rohail Ashraf is a rising scholar in the field of services marketing and consumer behavior, with a particular focus on service recovery, customer satisfaction, and bibliometric analysis. His most-cited work, "Mapping the service recovery research landscape: A bibliometric‐based systematic review" (2023, 25 citations), represents a significant contribution by systematically synthesizing decades of fragmented research on how businesses effectively respond to service failures. This study not only maps the intellectual structure of the service recovery domain but also identifies emerging trends and future research directions, making it an essential resource for both academics and practitioners. Ashraf’s research is notable for its methodological rigor, combining bibliometric techniques with systematic review to offer a comprehensive, data-driven overview of the field. His work has already garnered attention for clarifying key constructs and highlighting the critical role of recovery strategies in fostering long-term customer loyalty. As an emerging voice in services marketing, Ashraf continues to shape understanding of how firms can turn service failures into opportunities for relationship enhancement, with his citation trajectory signaling growing influence among scholars studying customer experience and post-purchase behavior.