Mahmood Mir

Papers

Total Citations

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About

Mahmood Mir is a prominent scholar in the field of service management and customer experience, with a focused expertise in service recovery strategies. His most influential work, "Mapping the service recovery research landscape: A bibliometric‐based systematic review" (2023), has garnered 25 citations and stands as a cornerstone for understanding how businesses can effectively manage post-failure interactions to sustain customer loyalty. Mir’s major contribution lies in synthesizing decades of fragmented research through rigorous bibliometric analysis, identifying key thematic clusters, influential authors, and emerging trends in service recovery. This work provides a comprehensive roadmap for both academics and practitioners, highlighting the critical role of recovery strategies in competitive markets. Beyond this, his research underscores the intersection of customer satisfaction, organizational response, and long-term brand equity. Mir’s ability to distill complex, interdisciplinary literature into actionable insights has made his work essential reading for scholars studying service failures and recovery mechanisms. His systematic approach not only advances theoretical frameworks but also offers practical guidance for businesses striving to excel in customer retention. With a growing citation impact, Mahmood Mir continues to shape the discourse on service excellence and recovery dynamics.