Roberto Verganti
Papers
2
Total Citations
204
H-Index
2
About
Roberto Verganti is a leading scholar in design-driven innovation, with a focus on how meaning—rather than just function or technology—drives radical change. His work redefines innovation as a process of interpreting and envisioning new cultural and symbolic value, challenging conventional user-centered design paradigms. His highly cited 2013 paper, *“Interpreting and envisioning — A hermeneutic framework to look at radical innovation of meanings”* (145 citations), introduces a hermeneutic approach to understanding how firms can create breakthrough product meanings. In a subsequent influential study (2016, 59 citations), Verganti explores “Technology Epiphanies,” revealing design management practices that uncover latent meanings in emerging technologies. His research has profoundly shaped strategic design theory, bridging design, innovation, and competitive advantage. A professor at the Stockholm School of Economics and Politecnico di Milano, Verganti is also author of the acclaimed book *Design-Driven Innovation*, which has become a cornerstone reference for practitioners and scholars alike. His work continues to inspire new generations of researchers to look beyond incremental improvements and toward the radical redefinition of what products and services mean to people.
Research Focus
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Top Papers
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