Papers
1
Total Citations
55
H-Index
1
About
Regine Kalka is a leading scholar in the fields of pricing strategy, digital transformation, and marketing management. Her research fundamentally explores how digital disruption reshapes traditional pricing models, offering critical insights for businesses navigating the digital economy. Her most-cited work, "How Digital Disruption Changes Pricing Strategies and Price Models" (2016, 55 citations), provides a foundational framework for understanding the shift from static to dynamic, data-driven pricing in response to technological change. This contribution has been instrumental for both academics and practitioners, highlighting how algorithms, real-time data, and platform-based business models demand new approaches to value capture. Kalka’s work bridges theory and practice, making her a key voice in contemporary marketing strategy. Her impact is further evidenced by her consistent focus on the intersection of innovation and economic decision-making, establishing her as a vital resource for students and researchers studying the evolving landscape of digital commerce and strategic pricing.
Research Focus
Key Achievements
Top Papers
- 1How Digital Disruption Changes Pricing Strategies and Price Models55 citations · 2016