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About

Dr. Nobuyuki Fukawa is a pioneering researcher at the intersection of robotics, artificial intelligence, and consumer behavior, with a primary focus on how emerging technologies reshape retail and service environments. His work centers on the design, deployment, and consumer acceptance of robotic shopping assistants (RSAs) and service robots, exploring both their utilitarian and hedonic attributes. Dr. Fukawa’s major contributions include empirical studies on how robot appearance (humanoid vs. non-humanoid) and behavior influence consumer trust and willingness to engage, as well as the strategic implications of integrating robots into organizational structures. His highly cited paper, “Robots in retail: Rolling out the Whiz” (2022, 17 citations), examines real-world implementation challenges, while “Pepper, just show me the way!” (2023, 9 citations) provides actionable insights for designing effective RSAs. Additionally, his forward-looking work “Robots on Blockchain: Emergence of Robotic Service Organizations” (2020, 6 citations) explores the convergence of robotics and decentralized technologies. With a growing citation impact, Dr. Fukawa’s research is essential reading for scholars and practitioners navigating the future of automated service delivery.