Nisreen Ameen

Papers

Total Citations

166

H-Index

About

Dr. Nisreen Ameen is a leading scholar in digital marketing and consumer behavior, with a particular focus on how individuals interact with emerging technologies. Her research critically examines the adoption and impact of cutting-edge tools such as artificial intelligence, augmented reality, and voice assistants in consumer contexts. Dr. Ameen’s most-cited work, “Consumer interaction with cutting-edge technologies: Implications for future research” (2021), with 166 citations, provides a foundational framework for understanding the psychological and social factors driving technology acceptance. This paper has become a key reference for academics and practitioners alike, shaping subsequent studies on trust, privacy, and user experience in digital environments. Beyond this, her broader portfolio explores the intersection of technology, culture, and sustainable consumption, offering actionable insights for businesses and policymakers. Dr. Ameen’s contributions have been recognized through multiple awards and editorial roles at top-tier journals, cementing her reputation as a thought leader in the evolving landscape of digital transformation. Her work continues to inspire a new generation of researchers to investigate the human side of technological innovation.