Ali Tarhini

Papers

Total Citations

189

H-Index

About

Dr. Ali Tarhini is a leading scholar in technology adoption and human-computer interaction, with a primary focus on consumer behavior toward cutting-edge technologies. His research bridges the critical gap between initial technology adoption and sustained usage, particularly in the domains of artificial intelligence and digital services. His most cited work, "Consumer interaction with cuttingting-edge technologies: Implications for future research" (2021, 166 citations), provides a comprehensive framework for understanding how users engage with emerging innovations, setting the stage for future investigations. More recently, Dr. Tarhini has made significant contributions to the underexplored area of post-adoption behavior in AI-enabled services. His 2025 study, "AI-Enabled Service Continuance: Roles of Trust and Privacy Risk" (23 citations), develops and validates a novel model that explains why users continue or discontinue using AI services, emphasizing the pivotal roles of trust and privacy risk. This work addresses a critical gap in the literature, as most prior research has concentrated on initial adoption rather than long-term engagement. Dr. Tarhini’s research is highly impactful, offering practical insights for designers, policymakers, and businesses aiming to foster sustained user relationships with intelligent systems. His work is essential reading for students and researchers interested in the evolving dynamics of human-AI interaction.