Nishtha Lamba
Papers
1
Total Citations
230
H-Index
1
About
No biography available yet.
Research Focus
Advertising1 · 230 citations
Business1 · 230 citations
Computer science1 · 230 citations
Exploratory research1 · 230 citations
Human–computer interaction1 · 230 citations
Influencer marketing1 · 230 citations
Knowledge management1 · 230 citations
Marketing1 · 230 citations
Marketing management1 · 230 citations
Relationship marketing1 · 230 citations
Social media1 · 230 citations
Social science1 · 230 citations
Key Achievements
1
H-Index
1
Papers
230
Total Citations
230
Avg Citations/Paper
🏆 Most Cited Paper
Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers
230 citations · 2020
📈 Most Prolific Year: 2020 (1 Papers)
🤝 Key Collaborators: 2
🏛 Institutions: Middlesex University Dubai
Top Papers
- 1
Key Collaborators
Not generated yet