Nicola Poletti
Papers
1
Total Citations
42
H-Index
1
About
Nicola Poletti is a rising scholar at the intersection of consumer behavior, technology adoption, and the psychology of labor. Her research explores how the perceived meaning of manual work shapes people’s willingness to embrace autonomous products—from robot vacuums to self-driving cars. In her highly cited 2023 paper, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” Poletti reveals a counterintuitive barrier to innovation: when consumers attach deep personal or moral significance to everyday chores, they resist delegating those tasks to machines, even when the technology is superior. This work, already garnering 42 citations, challenges conventional assumptions in marketing and human-computer interaction. Poletti’s contributions are reshaping how companies design and position autonomous solutions, urging them to address not just functionality but the emotional and symbolic weight of labor. Her findings have been featured in leading academic outlets and industry discussions, marking her as a key voice in understanding why people sometimes choose effort over ease. For students and researchers, Poletti’s work offers a vital lens on the human side of automation—a reminder that adoption is as much about identity as it is about innovation.
Research Focus
Key Achievements
Top Papers
- 1Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products42 citations · 2023