Miyoung Sim
Papers
1
Total Citations
2
H-Index
1
About
Miyoung Sim is a pioneering researcher at the intersection of artificial intelligence, robotics, and hospitality management. Her work centers on understanding how AI-driven service robots reshape guest experiences in smart hotel environments, with a particular focus on cross-cultural consumer behavior. Sim’s most-cited study, “Assessing AI robot service attributes in smart hotel encounters: A cross-cultural application of the Kano Model” (2026), introduces a novel framework for evaluating which robotic service features—from efficiency to emotional engagement—truly delight or disappoint guests across different cultural contexts. By applying the Kano Model, she moves beyond simple satisfaction metrics to reveal the nuanced, often non-linear relationships between service attributes and guest loyalty. Though early in her career, her work has already garnered 2 citations, signaling growing interest from scholars in hospitality tech and human-robot interaction. Sim’s contributions are particularly notable for bridging theoretical models with practical design implications, offering hoteliers evidence-based strategies for deploying robots that enhance rather than alienate. Her research is essential reading for anyone exploring the future of automated hospitality in a globalized world.
Research Focus
Key Achievements
Top Papers
- 1