Michael Haenlein
Papers
2
Total Citations
718
H-Index
2
About
Michael Haenlein is a leading scholar at the intersection of artificial intelligence, marketing, and business strategy. His work has fundamentally shaped how organizations understand and leverage AI, with a particular focus on the societal and managerial challenges posed by intelligent machines. His seminal paper, "Rulers of the world, unite! The challenges and opportunities of artificial intelligence" (2019, 638 citations), stands as a cornerstone in the field, offering a critical yet forward-looking perspective on AI’s transformative potential. Haenlein further explores these themes in "Artificial intelligence and robotics: Shaking up the business world and society at large" (2020, 80 citations), where he dissects the practical implications of automation and algorithmic decision-making for firms and consumers alike. Beyond his citation impact, Haenlein is recognized for bridging rigorous academic research with real-world relevance, making him a sought-after voice in executive education and industry conferences. His work continues to guide students, researchers, and practitioners navigating the complex, AI-driven future of business.
Research Focus
Key Achievements
Top Papers
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