Mengmeng Xu

China University of Mining and Technology

Papers

Total Citations

H-Index

About

Mengmeng Xu is a rising scholar at the intersection of consumer psychology, service robotics, and cultural marketing. Her research investigates how consumers perceive and react to mixed products—particularly humanoid service robots that blend human and machine traits, as well as culturally hybrid offerings. In her most cited work, "Humanoid service robots versus human employee: how consumers react to functionally and culturally mixed products" (2021, 13 citations), Xu tackles a pressing managerial dilemma: do these hybrid innovations attract or alienate consumers? By distinguishing between functional and cultural mixing, she provides a nuanced framework that reconciles conflicting findings in the literature, showing that consumer responses depend on the type of mixing and the context. This contribution has practical implications for firms deploying service robots in culturally diverse markets. Xu’s work is gaining traction among scholars studying human-robot interaction and cross-cultural consumer behavior, positioning her as an emerging voice in understanding how technology and culture reshape marketplace dynamics. Her research continues to explore the boundaries of consumer acceptance in an increasingly automated world.