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About

Martina Ziefle is a prominent human-computer interaction researcher whose work spans several interconnected domains, including human-robot collaboration, technology acceptance, artificial intelligence, and user-centered design in smart production environments. Her research consistently champions the human perspective in increasingly automated and digitized settings, challenging the field's tendency toward technocentrism by placing users, diversity, and trust at the heart of technological adoption. Among her most influential contributions is her exploration of how design factors and context shape human-robot trust, garnering 32 citations, alongside her pioneering work on the "Human Digital Shadow" framework, which integrates user modeling into the Internet of Production (30 citations). Her investigations into domestic robots and medical assistive technologies—each accumulating over 20 citations—demonstrate her sustained commitment to understanding how diverse user populations, including older adults, engage with emerging technologies. Ziefle's research extends to artificial intelligence perception and public trust (18 citations), as well as programming education for adolescents (29 citations), reflecting a remarkably broad scholarly reach. Through her affiliation with the Internet of Production research cluster, she has helped shape interdisciplinary frameworks bridging industrial engineering and human factors. Her body of work makes her an essential voice for researchers navigating the intersection of technology design, usability, and human acceptance.