Mark T. Spence

Papers

Total Citations

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About

Mark T. Spence is a leading scholar in marketing and consumer behavior, whose research explores the intersection of retailing and emergent technologies. His most-cited work, "Retailing and emergent technologies" (2021), with 86 citations, critically examines how innovations like augmented reality and artificial intelligence reshape consumer experiences and retail strategies. Spence’s contributions extend to understanding decision-making processes, particularly in high-stakes or technology-mediated environments, offering insights that bridge theoretical frameworks with practical applications. His research has influenced both academic discourse and industry practices, highlighting how technology can enhance customer engagement and operational efficiency. Spence’s work is notable for its forward-looking perspective, anticipating trends that define modern retail landscapes. With a citation count reflecting his impact, he is recognized for advancing knowledge in digital transformation and consumer psychology, making him a vital voice for students and researchers navigating the evolving marketplace.