Gopal Das

Indian Institute of Management Bangalore

Papers

Total Citations

H-Index

About

Gopal Das is a leading scholar in the fields of retailing, consumer behavior, and technology adoption, with a particular focus on how emergent technologies reshape the retail landscape. His most-cited work, "Retailing and emergent technologies" (2021, 86 citations), critically examines the transformative impact of innovations such as artificial intelligence, augmented reality, and blockchain on consumer experiences and retail strategies. Das’s research bridges the gap between theoretical frameworks and practical applications, offering actionable insights for retailers navigating digital disruption. His contributions have been widely recognized, with his work cited extensively in top-tier marketing and business journals, influencing both academic discourse and industry practices. Beyond his flagship paper, Das has published numerous studies on consumer trust, online shopping behaviors, and sustainable retailing, earning him a reputation as a thought leader in his domain. His ability to synthesize complex technological trends with consumer psychology makes his research essential reading for students and practitioners alike. With a growing citation impact and a portfolio of high-impact publications, Gopal Das continues to shape the future of retailing in an increasingly digital world.