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About

Marc Erich Latoschik is a prominent researcher at the intersection of virtual reality, human-computer interaction, artificial intelligence, and robotics. His work spans immersive technologies, avatar embodiment, augmented reality, and human-AI interaction, establishing him as a leading voice in how humans perceive and engage with digital and robotic systems. Latoschik's most influential contribution examines avatar anthropomorphism and the illusion of virtual body ownership in VR (135 citations), demonstrating how avatar realism shapes psychological presence and embodiment in immersive environments. This foundational work has significantly advanced understanding of avatar design principles. He has also pioneered the concept of eXtended Artificial Intelligence (73 citations), proposing new frameworks for understanding human-AI interaction that consider users' often abstract and incomplete mental models of AI systems. Beyond perception research, Latoschik has made meaningful applied contributions, including VR-assisted motor rehabilitation and immersive robot-assisted gait therapy for neurological impairments, translating theoretical insights into clinical settings. His comparative studies on augmented reality support for industrial robot repair have provided actionable guidance for industry adoption of mixed reality tools. His architectural contributions, particularly semantic entity-component state management for multimodal VR systems, demonstrate a commitment to advancing the software engineering foundations of interactive systems. Across more than a decade of research, Latoschik has built a rich body of work that bridges foundational theory and real-world human-centered application.