Maosheng Yang
Papers
1
Total Citations
29
H-Index
1
About
Maosheng Yang is a leading researcher at the intersection of service robotics, consumer behavior, and human-robot interaction. His work critically examines how the design and perceived humanness of service robots influence consumer adoption and usage intentions. Yang’s most-cited paper, “Service robot anthropomorphism on consumer usage intention: curvilinear and linear effect” (2023, 29 citations), challenges conventional assumptions by proposing a nuanced theoretical model grounded in anthropomorphism theory. He demonstrates that the relationship between robot anthropomorphism and consumer usage intention is not simply linear but can be curvilinear, mediated by perceived risk. This insight is pivotal for designing robots that are appealing without crossing into an uncanny valley that deters users. Yang’s contributions are shaping how businesses and engineers approach robot embodiment in service contexts, offering a more sophisticated understanding of consumer psychology. His work is increasingly influential among scholars in marketing, human-computer interaction, and robotics, and it provides actionable guidance for deploying effective, trusted service robots in real-world settings.
Research Focus
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Top Papers
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