Papers
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Total Citations
8
H-Index
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About
Dr. Luona Wang is a pioneering researcher at the intersection of human-robot interaction, service marketing, and consumer psychology. Her work fundamentally explores how emerging technologies—particularly service robots—reshape consumer experiences and behavioral intentions. In her highly influential 2025 study, "The Impact of Service Robot Communication Style on Consumers’ Continued Willingness to Use," Dr. Wang applies Stimulus-Organism-Response (SOR) theory to reveal how robotic communication styles critically influence consumer engagement and sustained usage. This paper, already garnering 8 citations within its first year, addresses a vital gap in understanding how non-human agents can foster meaningful, lasting consumer relationships. Dr. Wang’s contributions are notable for bridging theoretical frameworks from psychology with practical applications in service design, offering actionable insights for businesses integrating AI and robotics. Her research is particularly timely as service robots become ubiquitous in hospitality, retail, and healthcare. By demonstrating that communication style is not merely a technical feature but a core driver of consumer trust and loyalty, Dr. Wang is shaping the future of human-robot collaboration and establishing herself as a key voice in technology-mediated service innovation.
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Top Papers
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