Lucas Whittaker

Papers

Total Citations

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About

Lucas Whittaker’s research sits at the intersection of artificial intelligence, marketing, and human-robot interaction, exploring how emerging technologies shape—and are shaped by—human behavior. His most influential work, “Black, white or grey magic? Our future with artificial intelligence” (2020, 67 citations), provocatively questions whether AI leads us toward utopia or dystopia, arguing that marketers hold a pivotal role in steering this trajectory. This commentary has become a touchstone for scholars examining the ethical and societal implications of AI adoption. Whittaker further advances this line of inquiry in “The Evolution Is Now: Service Robots, Behavioral Bias and Emotions” (2020, 6 citations), where he critically reviews how emotional and cognitive biases influence interactions between employees, customers, and service robots. By synthesizing decades of research, he provides a foundational framework for understanding the psychological dynamics of human-robot collaboration in organizational settings. His work is notable for bridging theoretical insight with practical relevance, challenging both academics and practitioners to consider the moral weight of technological design. Whittaker’s contributions are essential reading for anyone interested in the human side of AI and the future of service work.