Lorenzo Cassi

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Total Citations

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About

Lorenzo Cassi is a scholar whose work sits at the intersection of innovation studies, organizational learning, and strategic management. His research focuses on how firms integrate complex knowledge to drive technological change and competitive advantage, particularly in fast-evolving industrial environments. Cassi’s major contributions include developing novel methodologies to map knowledge integration as an organizational capability, using intra-organizational network analysis to reveal how firms absorb and apply new technical insights. His 2007 paper on knowledge integration in fast-changing environments, though with 4 citations, laid the groundwork for understanding how organizations structure themselves to remain agile. Cassi’s most cited work (2020, 5 citations) offers a compelling comparative case study of Pirelli and Michelin, showing how the two tire giants navigated the radical shift to robotized, modular manufacturing. This paper demonstrates how technological followers can leapfrog incumbents by strategically integrating external knowledge. While his citation counts are modest, Cassi’s work is notable for its practical relevance to industry practitioners and its methodological rigor, providing a lens for students and researchers to understand how firms “re-invent the wheel” under pressure.