Lilliemay Cheung
Papers
1
Total Citations
814
H-Index
1
About
Dr. Lilliemay Cheung is a leading voice in the evolving landscape of customer experience, with her work commanding over 800 citations. Her research masterfully navigates the convergence of the digital, physical, and social realms, exploring how emerging technologies reshape consumer interactions. Her most cited paper, "Customer experience challenges: bringing together digital, physical and social realms" (2018, 814 citations), provides a foundational framework for understanding innovations like digital twins and automated social presence. Dr. Cheung’s contributions are pivotal for academics and practitioners alike, offering critical insights into how virtual assistants and blended realities create both opportunities and challenges for brands. Her work stands out for its forward-looking synthesis of technology and human behavior, making her a key reference in contemporary service and marketing literature.
Research Focus
Key Achievements
Top Papers
- 1