Lantian Xia

Macau University of Science and Technology

Papers

Total Citations

H-Index

About

Lantian Xia is a rising scholar in service robotics and human–machine interaction, with a particular focus on how robotic service quality shapes customer experiences and value co-creation. Drawing on affordance theory, Xia’s most-cited work—a 2024 study on robotic interaction and outcome quality in restaurants—pioneers a three-phased framework that links robotic affordances to customers’ psychological engagement and post-purchase behaviors. This research has already garnered 31 citations, underscoring its timely relevance as service robots become commonplace in hospitality and retail. By demonstrating that both the quality of interaction with a robot and the quality of its task outcomes are critical drivers of customer engagement and co-creation, Xia provides actionable insights for designers and managers seeking to optimize human–robot encounters. Xia’s work bridges cognitive psychology, technology adoption, and service management, offering a nuanced understanding of how experienced customers perceive and respond to robotic services. As the field of human–robot interaction rapidly evolves, Xia’s affordance-based approach stands out for its theoretical rigor and practical implications, marking them as a key voice in shaping the future of automated service experiences.