Kustap Kustap

Papers

Total Citations

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About

Kustap Kustap is an emerging scholar in digital marketing and social media communication, with a focused research interest in the role of viral content within contemporary platforms. His work critically examines how music virality functions as a strategic tool for brand awareness, particularly on TikTok. In his most cited paper, "Musik Viral dalam Peningkatan Brand Awareness pada Konten TikTok" (2024), Kustap explores how viral audio elements serve as key drivers of audience engagement and content appeal in the fast-evolving landscape of digital marketing. This study, which has garnered 1 citation, provides foundational insights into the intersection of music, social media algorithms, and consumer behavior. While still early in his career, Kustap’s research contributes to the growing body of knowledge on platform-specific marketing strategies, offering practical implications for brands and content creators seeking to leverage trending sounds for visibility. His work signals a promising trajectory in understanding the mechanics of digital virality and its measurable impact on brand communication.