Daniel De Fretes

Papers

Total Citations

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About

Daniel De Fretes is an emerging scholar at the intersection of digital marketing and social media strategy, with a focused interest in the role of viral audio content within platform ecosystems. His most cited work, "Musik Viral dalam Peningkatan Brand Awareness pada Konten TikTok" (2024), explores how trending music functions as a critical lever for brand visibility and consumer engagement on TikTok. By analyzing the mechanics of viral soundtracks, De Fretes demonstrates how auditory cues can amplify content reach and foster deeper audience connections, offering practical insights for marketers navigating the fast-paced world of short-form video. Though early in his career, his research has already garnered attention, with his flagship paper accumulating citations that signal growing relevance in the field. De Fretes’ work contributes to a broader understanding of sensory marketing in digital spaces, bridging music psychology and brand communication. As TikTok continues to reshape advertising norms, his findings provide a timely framework for leveraging cultural trends to build brand awareness, marking him as a promising voice in contemporary digital marketing research.