Kosa Goucher-Lambert

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About

Kosa Goucher-Lambert is a rising scholar in engineering design research, with a focus on understanding and improving how designers make decisions during concept selection. Their work bridges cognitive science and design methodology, exploring how designers connect their actions, reasoning, and outcomes when choosing among creative concepts. In their most-cited paper, "Connecting Design Actions, Reasoning, and Outcomes in Concept-Selection" (2021, 3 citations), Goucher-Lambert investigates why final design concepts often fall short of the most innovative solutions, shedding light on the decision-making processes that shape design quality. Though early in their career, their research has implications for developing tools and training that help designers avoid common pitfalls and preserve creativity in selection phases. By linking empirical observation to design theory, Goucher-Lambert contributes to a deeper understanding of how reasoning patterns influence tangible outcomes—work that is foundational for educators and practitioners aiming to foster more innovative engineering design.