Kamila Sobol
Papers
1
Total Citations
6
H-Index
1
About
Kamila Sobol is a rising scholar at the forefront of consumer psychology and human-AI interaction. Her research critically examines the evolving relationships between people and artificial intelligence, particularly within service and marketplace contexts. Sobol’s most cited work, “Falling out with AI-buddies: The hidden costs of treating AI as a partner versus servant during service failure” (2025, 6 citations), offers a groundbreaking exploration of how consumers’ mental framing of AI—as a collaborative partner versus a mere tool—dramatically alters their reactions to service failures. This early-career contribution reveals the hidden psychological costs of anthropomorphizing technology, showing that treating AI as a friend can backfire when expectations are unmet. By challenging the prevailing push for human-like AI, Sobol provides critical insights for companies designing ethical and effective customer experiences. Her work bridges social cognition, technology acceptance, and consumer behavior, promising to shape how future generations interact with intelligent machines. As an emerging voice in this domain, Sobol’s research is already sparking important conversations about the unintended consequences of our deepening bonds with artificial beings.
Research Focus
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Top Papers
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