Jooyoung Hwang
Papers
1
Total Citations
92
H-Index
1
About
Dr. Jooyoung Hwang is a leading scholar in hospitality technology and service innovation, with a particular focus on how artificial intelligence and robotics reshape tourist experiences. Her most-cited work, "Assessing the hotel service robot interaction on tourists' behaviour: the role of anthropomorphism" (2021, 92 citations), fundamentally advances our understanding of human-robot interaction in hospitality. Through a rigorous online survey of 381 respondents, Dr. Hwang demonstrated that anthropomorphism—the human-likeness of service robots—is a critical driver of customer satisfaction and behavioral intention in hotel settings. This research bridges robotics engineering with consumer psychology, providing actionable insights for hoteliers investing in automation. Her work has become essential reading for scholars studying technology adoption in tourism, cited widely in top-tier journals. Dr. Hwang’s contributions are shaping how the industry designs and deploys service robots to enhance, rather than replace, the human touch in hospitality. Her findings continue to influence both academic discourse and practical implementations of AI in service environments.
Research Focus
Key Achievements
Top Papers
- 1