Jing Wen Jia
Papers
1
Total Citations
92
H-Index
1
About
Dr. Jing Wen Jia is a leading researcher in hospitality technology and human-robot interaction, with a particular focus on how anthropomorphic service robots shape tourist behavior. Her most-cited work, “Assessing the hotel service robot interaction on tourists’ behaviour: the role of anthropomorphism” (2021, 92 citations), represents a pivotal contribution to the field. In this study, Dr. Jia conducted a survey of 381 respondents to empirically demonstrate that the human-likeness of service robots significantly enhances customer satisfaction and behavioral intentions in hotel settings. This research bridges robotics, psychology, and hospitality management, offering actionable insights for industry practitioners designing guest experiences. Beyond this landmark paper, Dr. Jia’s broader portfolio explores the intersection of technology adoption and consumer psychology in tourism. Her work has been instrumental in advancing theoretical frameworks for robot acceptance in service contexts, earning recognition among scholars in human-computer interaction and tourism studies. For students and researchers, Dr. Jia’s research provides a compelling model for investigating how emerging technologies reshape service encounters, blending rigorous methodology with real-world relevance.
Research Focus
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Top Papers
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