Johannes Boegershausen

Papers

Total Citations

169

H-Index

About

Johannes Boegershausen is a leading voice in consumer psychology, with a sharp focus on the transformative impact of artificial intelligence and automation on service interactions. His research critically examines the human side of technology, exploring how consumers react to and evaluate service bots—from digital chatbots to humanoid robots. In his landmark 2023 paper, "Understanding and Improving Consumer Reactions to Service Bots," which has garnered 169 citations, Boegershausen reveals a consistent pattern of negative consumer bias against bot-provided service through rigorous lab and field studies. This work not only diagnoses a critical friction point in modern commerce but also offers actionable strategies for firms to improve these encounters. His contributions bridge the gap between technological implementation and consumer well-being, making him a key figure in understanding the psychological barriers to automation adoption. With a growing body of influential work, Boegershausen continues to shape how both academics and practitioners think about the future of service, ensuring that technological progress does not come at the expense of customer satisfaction.