Jinsheng Cui
Papers
2
Total Citations
69
H-Index
2
About
Jinsheng Cui is an emerging researcher whose work sits at the dynamic intersection of artificial intelligence, consumer behavior, and hospitality management. Specializing in human-robot interaction within service contexts, Cui has made notable contributions to understanding how robotic design and anthropomorphism shape consumer psychology — particularly in moments of service failure. Cui's most influential work examines how the degree to which robots resemble humans influences customer reactions and brand loyalty when things go wrong. Drawing on cognitive appraisal theory and AI device acceptance frameworks, these studies reveal nuanced differences in how consumers respond to humanoid versus nonhumanoid robots, offering practical insights for hospitality businesses deploying service automation. His 2023 paper on robot anthropomorphism and revisit intentions has already accumulated 48 citations, a remarkable achievement for recently published work, signaling strong interest from the academic community. A companion study exploring moderated chain mediation models in similar contexts has garnered an additional 21 citations. Together, Cui's publications reflect a timely and practically relevant research agenda as the hospitality industry increasingly integrates robotic technology. His findings provide valuable guidance for managers seeking to design AI-driven service experiences that maintain customer trust and loyalty even when automated systems fall short.
Research Focus
Key Achievements
Top Papers
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