Jihee Choi

Papers

Total Citations

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About

Jihee Choi is an emerging scholar at the forefront of human-robot interaction and service marketing, with a sharp focus on how gender dynamics shape customer experiences with AI. Her most-cited work, "Is her (his) gender matched or not matched with me? Gender (dis)match effect between customers and gendered service robots" (2024, 30 citations), introduces a novel framework for understanding how the alignment—or misalignment—of a customer’s gender with a robot’s gendered appearance influences trust, satisfaction, and behavioral intentions. This research challenges the one-size-fits-all design of service robots, revealing that gender (dis)match can either enhance or undermine user engagement depending on context. Choi’s contributions are pivotal for the ethical and user-centered design of autonomous systems in retail, hospitality, and healthcare. Though early in her career, her work has already garnered attention for its practical implications and theoretical rigor, positioning her as a rising voice in the study of social robotics and consumer psychology. Her findings offer actionable insights for developers and businesses aiming to create more inclusive, effective human-AI interactions.