Jee Hye Lee

Papers

Total Citations

239

H-Index

About

Jee Hye Lee is a prominent researcher specializing in service robotics, artificial intelligence adoption, and consumer behavior within the foodservice and hospitality industries. Her work sits at the critical intersection of technology integration and customer experience, exploring how automation is reshaping the restaurant landscape in the era of Industry 4.0. Lee's most influential contribution, "The Emergence of Service Robots at Restaurants: Integrating Trust, Perceived Risk, and Satisfaction" (2021), has garnered an impressive 232 citations, establishing her as a leading voice in understanding how consumers psychologically respond to robot-delivered services. This foundational work addressed a significant gap in the literature by examining the behavioral factors driving consumer acceptance of restaurant automation — a question of growing commercial urgency as businesses navigate AI-driven service environments. Building on this foundation, her 2025 study on service quality, perceived value, and revisit intentions in robotic restaurants further advances the field by mapping the complex relationships between technological service delivery and long-term customer loyalty, with sustainability as an emerging lens. Together, Lee's research provides both academic rigor and practical guidance for hospitality businesses strategically adopting service automation technologies.