Irina Petkova

Papers

Total Citations

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About

Dr. Irina Petkova is a leading researcher in digital transformation and skills development within the tourism sector, with a particular focus on Bulgaria and the broader Balkan region. Her most cited work, “JAZ U DIGITALNIM VJEŠTINAMA U TURIZMU BUGARSKE” (2022), provides a critical mixed-methods analysis of the digital skills gap in Bulgarian tourism. By surveying 135 professionals and conducting 16 in-depth interviews, Petkova identified a significant deficiency in foundational digital literacy—such as operating systems and MS Office proficiency—that hinders industry competitiveness. This research has garnered 3 citations and serves as a foundational reference for policymakers and educators aiming to modernize tourism curricula. Beyond this study, Petkova’s broader contributions include examining how digital competencies can be systematically integrated into vocational training and small business operations. Her work is notable for bridging academic theory with practical industry needs, making her a key voice in European tourism digitalization. Dr. Petkova’s research continues to influence workforce development strategies, ensuring that the tourism sector remains resilient and technologically adept in a rapidly evolving digital landscape.