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About

Ida Skubis is an emerging interdisciplinary researcher whose work sits at the intersection of robotics, artificial intelligence, ethics, and human-technology interaction. Her scholarship has made notable contributions to understanding how social and humanoid robots are reshaping industries, particularly tourism and hospitality, where she explores their roles in customer service, operational efficiency, and guest experience enhancement. Skubis's most-cited works — each garnering 13 citations within a year of publication — examine both the practical promise and the complex managerial, ethical, and societal challenges posed by humanoid robots in service contexts. Her research draws on diverse methodologies, engaging industry executives, academic literature, and technology evaluation frameworks to build a nuanced picture of human-robot collaboration. Beyond hospitality, Skubis ventures into provocative and underexplored territory, including the linguistic evolution surrounding sexual technologies — analyzing neologisms like "digisexuality" and "robosexuality" across five languages — and the governance frameworks shaping robot ethics in the European Union. Her 2025 work further extends her reach into organizational leadership, probing how humanoid robots may function as CEOs and project managers. With a growing citation record and a boldly cross-disciplinary vision, Skubis is establishing herself as a distinctive voice in the evolving conversation about humanity's relationship with intelligent machines.