Hien Thu Bui
Papers
2
Total Citations
6
H-Index
1
About
Hien Thu Bui is an emerging hospitality and tourism researcher whose work centers on the intersection of service technology, consumer behavior, and artificial intelligence in hospitality settings. Bui's scholarship has made notable strides in understanding how customers perceive and evaluate service robots in restaurant and hospitality environments, addressing one of the field's most pressing contemporary challenges. Among Bui's most recognized contributions is research exploring how human-like traits in service robots influence perceptions of authenticity and value, a study that has already garnered 5 citations since its 2025 publication. This work draws on psychological and consumer behavior frameworks to help hospitality operators understand the conditions under which robotic service delivery is embraced rather than resisted. Complementing this, Bui has also investigated the antecedents of perceived efficiency in robot servers, examining how functional, emotional, social, and epistemic values mediate customer evaluations. Though early in their academic career, Bui's focused research agenda addresses highly relevant questions as the hospitality industry navigates rapid technological transformation. Their empirical, survey-based methodology provides actionable insights for both practitioners deploying service robots and scholars theorizing human-technology interaction in service contexts.
Research Focus
Key Achievements
Top Papers
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