Hakan Sezerel

Papers

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About

Hakan Sezerel is an emerging researcher whose work sits at the dynamic intersection of hospitality management, service technology, and consumer behavior. His scholarship focuses primarily on the human-robot interaction experience within hospitality and restaurant environments, examining how customers perceive, evaluate, and respond to robotic service delivery. Sezerel's most notable contributions explore the psychological and experiential dimensions of service robots, moving beyond technical functionality to investigate how human-like traits influence perceptions of authenticity and value. His 2025 study on anthropomorphism in service robots — already accumulating 5 citations — challenges the field to think beyond operational efficiency and consider the emotional and relational dimensions of robotic encounters. Complementing this, his investigation into perceived efficiency of robot servers empirically maps the functional, emotional, social, and epistemic value pathways that shape customer judgments in restaurant settings. Though still building his citation profile, Sezerel's research addresses one of the most pressing questions facing the hospitality industry today: how to integrate automation in ways that resonate meaningfully with guests. His empirical, survey-based methodology grounds theoretical frameworks in real consumer experiences, making his work both academically rigorous and practically relevant for industry professionals navigating the robot revolution in service delivery.