Papers
1
Total Citations
18
H-Index
1
About
Guanyu Tang is a rising scholar in service robotics and consumer behavior, whose research explores how the design and interaction of service robots influence customer decision-making. His key research areas include human-robot interaction, technology adoption, and the psychological effects of robot anthropomorphism in retail and service contexts. Tang’s most-cited paper, “The effects of appearance personification of service robots on customer decision-making in the product recommendation context” (2022, 18 citations), addresses a timely gap in the literature by examining how the COVID-19 pandemic accelerated the use of contactless service robots in stores. This work investigates how varying levels of robot human-likeness affect consumer trust, engagement, and purchase intentions, offering practical insights for businesses integrating robotic assistants. Though early in his career, Tang’s research has already garnered attention for its relevance to the rapidly evolving landscape of automated retail. His contributions are particularly notable for bridging robotics engineering with consumer psychology, providing a foundation for future studies on ethical design and user acceptance of service robots. Tang’s work is essential reading for researchers and practitioners interested in the intersection of technology, marketing, and human behavior.
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Top Papers
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