Fuyin Wei

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About

Fuyin Wei is a leading researcher at the intersection of digital transformation and sustainable supply chain management. Her work focuses on how emerging digital technologies—including IoT, blockchain, and AI—can be leveraged to enhance environmental and operational performance in logistics networks. In her highly cited 2019 paper, "Applications of Digital Technologies in Sustainable Logistics and Supply Chain Management," Wei systematically maps the integration of these tools to reduce carbon footprints, improve transparency, and optimize resource efficiency. Garnering 44 citations, this foundational study has become a key reference for both academics and practitioners seeking to align digital innovation with sustainability goals. Beyond this seminal work, Wei has contributed to frameworks for circular economy logistics and smart warehousing, earning recognition for bridging theoretical models with real-world implementation. Her research continues to shape how organizations rethink supply chains in an era of climate urgency and digital disruption, making her a vital voice in sustainable operations management.