Elena Cedrola

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About

Elena Cedrola is a leading scholar in the fields of marketing, international business, and innovation management, with a particular focus on the strategic role of process innovation. Her most-cited work, "Process Innovation: Hidden Secret to Success and Efficiency" (2019, 13 citations), redefines process innovation as a critical, often invisible driver of competitive advantage. Cedrola argues that while product innovations capture market attention, it is the internal, customer-facing improvements in management and supply chain operations that truly unlock efficiency in cost, quality, and service. By positioning process innovations as intermediate outcomes that enable broader strategic goals, she provides a vital framework for firms seeking sustainable growth. Her research bridges the gap between operational excellence and market performance, offering actionable insights for managers and policymakers. Cedrola’s work has been instrumental in elevating the discourse on innovation beyond product-centric models, making her a respected voice in European business strategy and a key reference for scholars exploring the hidden levers of organizational success.