Edwin Goh
Papers
2
Total Citations
579
H-Index
2
About
Edwin Goh is a researcher whose work sits at the compelling intersection of technology, human behavior, and the hospitality industry. His scholarship focuses primarily on human-robot interaction (HRI) within service environments, exploring how guests and visitors psychologically and behaviorally respond to the growing presence of social robots in hospitality settings. Goh's most significant contribution is his highly influential investigation into the factors driving visitors' intentions to adopt social robots in hospitality services. By incorporating nuanced constructs such as perceived value, empathy, and information sharing into his analytical framework, he moved beyond purely functional assessments of robot adoption, offering a richer, more human-centered understanding of technology acceptance. This work has resonated enormously within both academia and industry, accumulating nearly 580 citations and establishing itself as a foundational reference for researchers studying service robotics and tourism technology. His research arrives at a critical moment when hotels, restaurants, and attractions worldwide are increasingly deploying robotic solutions, making his insights into visitor psychology and acceptance particularly timely and practical. For students and scholars exploring the future of AI-driven hospitality, Goh's work offers an essential and thought-provoking starting point.
Research Focus
Key Achievements
Top Papers
- 1
- 2Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots2 citations · 2020