David Tang

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About

David Tang is a leading voice in the evolving field of digital business strategy, with a primary focus on demystifying the mechanisms of organizational change in the digital age. His seminal work, "What is Digital Transformation?" (2021), has garnered 98 citations and serves as a foundational text for scholars and practitioners alike. In this paper, Tang provides a clear, actionable definition of digital transformation, distinguishing it from mere digitization by framing it as a comprehensive business transformation driven by emerging technologies. He argues that such initiatives offer superior potential for both top-line growth and bottom-line savings compared to other transformation types. Tang’s major contribution lies in establishing a rigorous conceptual framework that bridges the gap between technology adoption and strategic business outcomes. His research has become essential reading for executives and students navigating the complexities of digital change, cementing his reputation as a key architect in the study of modern enterprise evolution.