Christian Kowalkowski

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About

Christian Kowalkowski is a leading scholar in service research, business model innovation, and industrial servitization, with a particular focus on how manufacturing firms transition from product-centric to service-oriented business models. His highly cited work, including the 2017 paper "PSS business model conceptualization and application" (93 citations), provides a foundational framework for understanding and implementing product-service systems (PSS) in practice. Kowalkowski’s contributions have shaped how companies analyze their current business logic and deploy new strategies for sustainable growth. With over 10,000 citations across his career, his research has had a profound impact on both academia and industry, bridging the gap between theoretical models and real-world application. He is also recognized for his work on value co-creation, digital servitization, and the role of technology in transforming service ecosystems. A frequent keynote speaker and advisor to global firms, Kowalkowski’s insights continue to guide managers and researchers navigating the complexities of service-driven business transformation.