Carl-Philip Ahlbom

Papers

Total Citations

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About

Carl-Philip Ahlbom is a leading scholar at the intersection of retail innovation, technology adoption, and consumer behavior. His research focuses on how in-store technologies and artificial intelligence reshape both customer and employee experiences, driving efficiency and satisfaction in modern retail environments. Ahlbom’s most cited work, “Leveraging In-Store Technology and AI” (2023), with 97 citations, critically examines the radical changes brought by digital innovations, offering frameworks that address technology implementation outcomes—from enhanced customer experiences to workforce acceptance. Rather than centering solely on consumers, Ahlbom’s contributions uniquely bridge the gap between customer-facing benefits and operational efficiency, providing actionable insights for retailers navigating digital transformation. His work is widely recognized for its practical relevance, influencing both academic discourse and industry strategy. By synthesizing technology acceptance models with real-world retail challenges, Ahlbom has established himself as a key voice in understanding how AI and automation can be leveraged to create seamless, human-centric shopping environments. His research continues to inform how businesses balance innovation with human factors, making him an essential reference for students and practitioners exploring the future of retail.