Caiwei Ma
Papers
1
Total Citations
19
H-Index
1
About
Dr. Caiwei Ma’s research lies at the intersection of human-robot interaction, consumer psychology, and service innovation, with a particular focus on how emerging technologies reshape hospitality experiences. In her most-cited work, “A projective approach to understanding the Generation Z’s experience with service robots in restaurants” (2023, 19 citations), Dr. Ma pioneers a novel methodological synthesis, combining the servicescape theoretical framework with Zaltman Metaphoric Elicitation Technique (ZMET) to uncover deep-seated perceptions. Through 34 in-depth interviews, she reveals how Gen Z consumers—digital natives—form complex emotional and symbolic relationships with service robots, moving beyond simple acceptance or resistance. Her projective approach captures unconscious metaphors and mental models, offering a richer, more nuanced understanding of human-robot interaction than traditional surveys allow. This work is notable for bridging qualitative depth with theoretical rigor, providing actionable insights for hospitality managers and robot designers. Dr. Ma’s research is increasingly cited across service management, human-computer interaction, and consumer behavior fields, establishing her as a leading voice in understanding generational responses to automation. Her contributions are vital for anyone seeking to design service robots that resonate with tomorrow’s consumers.
Research Focus
Key Achievements
Top Papers
- 1