Bojan Obrenovic
Papers
1
Total Citations
113
H-Index
1
About
Bojan Obrenovic is a leading researcher at the intersection of artificial intelligence, human-robot interaction, and organizational behavior. His work explores how emerging technologies reshape business, society, and ethics, with a particular focus on generative AI’s implications for human-machine collaboration. His most-cited paper, “Generative AI and human–robot interaction: implications and future agenda for business, society and ethics” (2024), has already garnered 113 citations, reflecting its timely impact on debates about responsible AI deployment. Obrenovic’s contributions extend to examining the psychological and ethical dimensions of technology adoption, including trust in autonomous systems and the societal consequences of automation. His research is widely cited by scholars in management, computer science, and ethics, demonstrating its cross-disciplinary relevance. Through his work, Obrenovic provides critical frameworks for understanding how generative AI and robotics can be integrated into human-centered systems, offering actionable insights for policymakers and practitioners. His scholarship continues to shape conversations on the future of work, human-robot collaboration, and the ethical boundaries of artificial intelligence.
Research Focus
Key Achievements
Top Papers
- 1