Bernhard Rosenberg

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About

Bernhard Rosenberg is a leading scholar in the field of business process management and digital transformation, with a particular focus on robotic process automation (RPA). His most-cited work, "How to conduct successful business process automation projects? An analysis of key factors in the context of robotic process automation" (2024, 17 citations), provides a critical synthesis of the factors that drive or derail RPA implementation projects. Rosenberg’s research addresses a pressing practical challenge: despite the rapid adoption of RPA, many projects fail due to overlooked organizational and technical complexities. By identifying and analyzing these key success factors, he offers actionable insights for both practitioners and academics, bridging the gap between theoretical frameworks and real-world application. His contributions are especially valuable for students and researchers seeking to understand the nuanced interplay between technology, process design, and change management in automation initiatives. Rosenberg’s work is increasingly cited as a foundational reference in the growing literature on intelligent automation, underscoring his role in shaping evidence-based approaches to business process automation.