Alicia Orea-Giner
Papers
3
Total Citations
303
H-Index
3
About
Dr. Alicia Orea-Giner is a leading voice at the intersection of artificial intelligence, robotics, and the hospitality industry. Her research primarily focuses on how emerging technologies—particularly service robots—are reshaping customer experiences and operational standards in hotels. Dr. Orea-Giner’s most influential contribution is the development of the hotel-specific Service Robot Acceptance Model (sRAM), published in 2020, which has garnered over 211 citations and provides a foundational framework for understanding human-robot interaction in hospitality settings. She further advanced this field by applying text mining and machine learning techniques to analyze over 70,000 TripAdvisor reviews, demonstrating how customer emotions and sentiments toward robots directly influence hotel ratings. Her 2022 study on this topic, with 71 citations, was among the first to empirically link Industry 5.0 approaches—emphasizing human-centric technology—to real-world consumer feedback. Dr. Orea-Giner’s work is notable for bridging computational methods with social science, offering actionable insights for hotel managers and technology developers. Her research continues to shape how the tourism sector integrates AI, ensuring that innovation enhances rather than alienates the guest experience.
Research Focus
Key Achievements
Top Papers
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